Facebook Unveils ‘Reactions,’ Emoji Buttons That Go Beyond ‘Like’: What the Buttons Mean for Brands

Reactions Will Offer Brands New Sentiment Feedback, But Won’t Impact Ad Distribution Yet Facebook can be an emotional place. A friends might post about giving birth to her first child, being stressed about her jobs or that jerk that stole her phone at the bar last night. Sometimes “liking” those posts doesn’t cut it. After.. read more →

Who’s Winning the Battle Between Paid and Earned Media?

360i CEO Sarah Hofstetter Weighs In On Ad Age’s Digital Crash Course There are two basic weapons in the battle for online attention: creativity and technology. Ever since the advent of the remote control, audiences have tried to banish ads, and ad blocking is making the battle between a marketer and its target audience even.. read more →