How To Streamline Marketing Operations In Small Marketing Departments

Is your small marketing department staffed to handle all of your business’ needs? If you answered yes then you’re probably not marketing as efficiently as you think. Here’s why. Generally speaking, your marketing department needs to do two things extremely well: Create– Come up with stories, special offers, information sessions or other types of content.. read more →

Who’s Winning the Battle Between Paid and Earned Media?

360i CEO Sarah Hofstetter Weighs In On Ad Age’s Digital Crash Course There are two basic weapons in the battle for online attention: creativity and technology. Ever since the advent of the remote control, audiences have tried to banish ads, and ad blocking is making the battle between a marketer and its target audience even.. read more →