Online Marketing

Online Marketing

In today’s competitive and dynamic marketplace, online businesses that make the most of various online marketing opportunities available attract visitors and potential customers and generate leads. Launching a website is only the first part of the process and online marketing is the next big step that any business needs to take. There are two main sources of traffic for any website; organic search engine results and paid online marketing programs such as Google’s AdWords PPC program.

Overseeing these campaigns and monitoring the successes and failures of each strategy is very important. Making sure each key word, search term, and/or product term is noted as fruitful or ineffective is something that takes a team of online strategist dedicated to the campaign. The J. Parker Group uses business intelligence to deliver results by studying the various aspects of a website and understanding the client’s short term and long term business goals and objectives. We create online advertising campaigns for them, generate targeted traffic using the power and reach of social media, and also optimize their website to make it more search engine and user friendly.

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